William Murnane has served as Chairman of the board of Lazydays since 2009. He joined the company as Chief Executive officer in December 2016. From 2008 through 2016, Mr. Murnane, was a former principal and operating partner at Wayzata Investment Partners LLC, where he specialized in operational turn-arounds. From 2000 to 2007, Mr. Murnane was Chairman and Chief Executive Officer of Innovex, Inc., an international manufacturer of components used in high technology electronics. Before joining Innovex in 1995, Mr. Murnane was Chief Operating Officer at Boutwell Owens & Co. and Uniform Printing and Supply, two privately held printing companies based in Massachusetts. Mr. Murnane started his career with United Parcel Service when he held various engineering and management positions. Mr. Murnane holds a BS in Engineering from New Jersey Institute of Technology, an MS in Operations Research from the University of Maryland, and an MBA from the Harvard Business School.
Nicholas Tomashot, our Chief Financial Officer, oversees Lazydays’ financial, information technology and human resources operations. Mr. Tomashot has more than 30 years of financial management experience and has an extensive background in corporate finance, financial planning and analysis, cost analysis and business intelligence, investor relations, strategic planning and operational efficiency. Before joining Lazydays, Mr. Tomashot was Senior Vice President and General Manager of the National Service Center of US Foods. Prior to US Foods, he was Chief Financial Officer at Pinnacle Data Systems, Inc., a NYSE-traded provider of technology repair and reverse logistics services. As CFO of Pinnacle, Mr. Tomashot oversaw corporate finance, treasury, financial planning and analysis, tax, accounting, investor relations, internal audit, risk management and human resources. In 2012, Mr. Tomashot oversaw the sale of Pinnacle to Avnet Integrated, Inc. Prior to becoming CFO at Pinnacle, Mr. Tomashot held senior domestic and international finance positions at Innovex, Inc., an international manufacturer of electronic products. Before joining Innovex, Tomashot worked at Pillsbury, Procter & Gamble and NCR Corporation where he held various finance positions of increasing responsibility. He received his bachelor’s degree in finance from The Ohio State University and his MBA in finance and strategic management from Duke University’s Fuqua School of Business.
Ron Fleming, our Vice President, National General Manager oversees all dealership operations. Mr. Fleming’s career includes over thirty-five years in the RV industry. Mr. Fleming joined Lazydays in 2013 as the Vice President, General Manager of the Tampa dealership and was promoted to the Vice President, National General Manager in 2017. Prior to joining Lazydays, Mr. Fleming was the Director of Sales for Alliance Coach RV where he supervised all sales, F&I, and internet activity. Mr. Fleming owned and operated Travel Country RV Center from 1996 to 2011. Mr. Fleming started his career with Giant Recreation World in 1980 where he held various positions, including Executive Vice President, when he left in 1996. Mr. Fleming attended Valencia College in Orlando, FL.
Keith Foerster, our Vice President of Service, leads the Lazydays RV service organization across all Lazydays locations. Mr. Foerster has over thirty years of experience in business and operations management. Prior to joining Lazydays, Mr. Foerster was most recently the President and General Manager of Heraeus Medical Components where he led the operations of four sites across the Americas, as well as the operational business integration of acquired companies and greenfield development sites. Before joining Heraeus, Mr. Foerster held various roles as a business operations leader where he developed and executed solutions to improve operations efficiency and integrate acquisition targets. Mr. Foerster received his Bachelor of Science in Mechanical Engineering from Michigan Technological University and has obtained multiple Six Sigma certifications.
Srinivas Kuchipudi, our Vice President of Operations and Supply Chain Management oversees the forecasting and procurement for Lazydays, covering RVs, parts and accessories along with the implementation of the Lazydays Way across all dealerships. Mr. Kuchipudi joined Lazydays in January 2017 and has over 25 years of experience with world-class industrial, retail and service companies implementing growth strategies both as a consultant and an executive. Prior to Lazydays, Mr. Kuchipudi held senior positions at Zero Mass Water, OPS Rules (part of Accenture Analytics) and Honeywell. Mr. Kuchipudi received a bachelor’s degree in Electrical Engineering from the University of Illinois and an MBA from Northwestern’s Kellogg School of Management.
Tom Peterson, our CMO, oversees Lazydays marketing and digital strategy. Mr. Peterson has more than 25 years’ experience of marketing in the hospitality, retail and membership service industries. Ranging from large publicly traded to mid-size privately held companies, he understands the importance of driving profitable marketing results in any environment. He has extensive background in digital transformation by strategically implementing a digital maturity roadmap, MarTech stack, real-time analytics and organizational staffing expertise. Before joining Lazydays in early 2020, Mr. Peterson was Chief Marketing Officer for Youfit Health Clubs, Ovation Brands, Krystal Restaurant Company and Aaron’s Inc. (AAN). Prior to joining Aaron's, Mr. Peterson held senior marketing positions with Arby’s Restaurant Company for 12 years. Mr. Peterson holds a BSBA in Marketing and Management from Slippery Rock University and a Retail Excellence Certification from UAB - Collat School of Business.
Linda Stephens, our Vice President of Customer Experience is responsible for the strategic vision, direction and standards for a Best-in-Class customer experience across the network of Lazydays dealerships and service center operations. Linda is also responsible for the company’s Communication Operations and most recently is credited with building and directing the company’s national aftermarket retail accessories and rental businesses. Ms. Stephens joined Lazydays in 2004 as Director of Corporate Reporting and Investor Relations. Ms. Stephens is a Certified Public Accountant (CPA), as designated by the State of Florida, and before joining us served as a senior manager with a regional CPA firm. Ms. Stephens has held various senior level financial and operational roles throughout her career at Lazydays. Ms. Stephens holds a BS degree in Accounting from the University of South Florida.
William Murnane has served as Chairman of the board of Lazydays since 2009. He joined the company as Chief Executive officer in December 2016. From 2008 through 2016, Mr. Murnane, was a former principal and operating partner at Wayzata Investment Partners LLC, where he specialized in operational turn-arounds. From 2000 to 2007, Mr. Murnane was Chairman and Chief Executive Officer of Innovex, Inc., an international manufacturer of components used in high technology electronics. Before joining Innovex in 1995, Mr. Murnane was Chief Operating Officer at Boutwell Owens & Co. and Uniform Printing and Supply, two privately held printing companies based in Massachusetts. Mr. Murnane started his career with United Parcel Service when he held various engineering and management positions. Mr. Murnane holds a BS in Engineering from New Jersey Institute of Technology, an MS in Operations Research from the University of Maryland, and an MBA from the Harvard Business School.
Christopher S. Shackelton is co-founder and managing partner of Coliseum Capital Management, a private investment company founded in 2005 that invests with a long-term orientation in undervalued companies. Coliseum focuses its capital and effort behind strong management teams and boards, with a willingness to work alongside companies to facilitate further value creation. Mr. Shackelton has significant public company investment and directorship experience. Mr. Shackelton has served as Chairman of Providence Service Corp., a Nasdaq-listed healthcare company, since 2012. In addition to working closely with a number of private companies, he is presently also a director on the public board of Universal Technical Institute (since 2016). Previously, he served as Chairman of Rural/Metro Corp, an emergency ambulance company, from 2010 to 2011, as well as on the board of directors of BioScrip (2015 to 2019), LHC Group (2012 to 2017), Advanced Emissions Solutions (2014 to 2016) and Interstate Hotels (2009 to 2010). Prior to Coliseum, he worked at Watershed Asset Management and Morgan Stanley & Co. He is actively involved in multiple charitable organizations, including as Chairman of The Connecticut Open. Mr. Shackelton received a bachelor's degree in Economics from Yale College.
James J. Fredlake (Jim) has served on the board of directors of Lazy Days’ R.V. Center, Inc. since 2010 and chairs the board’s audit committee. Mr. Fredlake retired as Chief Executive Officer of Anchor Glass Container Corp in early 2017 after more than eight years as Chief Executive Officer and three years as Chief Financial Officer. Mr. Fredlake’s background includes ten years with Alcoa after starting his professional career in public accounting. Mr. Fredlake also serves as a board member for the Academy Prep Center of Tampa. Mr. Fredlake received a BS in accounting from Arizona State University.
Mr. Gnat is founder and CEO of Playmaker Capital Inc. Playmaker is a game-changing platform that sits at the nexus of Sports, Media, Gambling and Technology that is marrying an ecosystem of sports fans across multiple channels with product tools to create outsized fan value and loyalty for sports betting companies, advertisers and sports leagues around the world.
Prior to founding Playmaker, Mr. Gnat was Group Senior Vice President of The Stars Group (the parent company of PokerStars) and Chief Commercial Officer of FOX Bet (2018-2020). Mr. Gnat was Senior Vice-President, Strategic Business Development at Scientific Games (2011-2018), President & CEO of Boardwalk Gaming and Entertainment (2004-2011), Executive Vice-President Kilmer Van Nostrand Company Limited (2002-2011), and President & CEO Midnorthern Group (May 1994-2002).
In addition to Lazydays, Mr. Gnat is currently on the Board of Directors of Playmaker Capital Inc. (PMKR:TSXV) and is a member of the Board of Directors of the Hospital for Sick Children Foundation.
Mr. Gnat was previously named one of Canada's “Top 40 Under 40" honorees.
Jerry Comstock brings over 35 years of experience as a professional executive in the restaurant, automotive, and retail industries. Mr. Comstock most recently served as Chief Operating Officer of Fridays Restaurants from January 2017 through September 2017. From 2005 until selling the company in December 2016, Mr. Comstock was the Managing Owner and Chief Executive Officer of Strategic Restaurant Acquisition Group, a 330 unit multi branded restaurant company. From 2002 until 2005, Mr. Comstock was Chief Executive Officer of Wherehouse Entertainment. From 1998 until 2002 Mr. Comstock was President and COO of Bennigan’s Restaurants. From 1996 until 1998, Mr. Comstock was a Senior Executive of AutoNation USA, one of the original six executives of that company. Mr. Comstock was a Senior Executive at Blockbuster Entertainment from 1991 until 1996. He started his career in 1977 with National Convenience Stores, becoming a Senior Executive in 1985. Mr. Comstock currently sits on the Board of Directors of Actio Analytics. Previously he has served on the Boards of AMF/Bowlmor and Eddie Bauer, and as Chairman of the Board of Wherehouse Entertainment. Mr. Comstock received a B.B.A. degree from the University of Texas.
Erika Serow brings over 20 years of retail experience as an executive in the consulting and retail industries. Ms. Serow most recently served as Global President and U.S. CEO of Sweaty Betty, a UK-based women’s activewear company. Previously, Ms. Serow was Vice President and Chief Marketing Officer at Bain and Company, Inc., and Head of Bain’s Americas Retail Practice. Ms. Serow held various executive positions during her 20 years at Bain and Company. Ms. Serow received an M.B.A. from Stanford University Graduate School of Business and a B.A. from Duke University.
